One of the must-see food related events of the year happened in April in Barcelona and the FoodTech Accelerator team was there in full force. Alimentaria, one of the largest food and beverage fairs in the world, held its 22nd edition and included a wide range of startups, chefs, accelerators, and investors in over 100,000 square meters full of the best food innovation that Spain has to offer. FoodTech Accelerator was there to meet the startups and key players that make the Spanish ecosystem one of the most dynamic in the world.
Held in conjunction with Hostelco, Alimentaria welcomed over 4,500 exhibitors showcasing both traditional and cutting edge food, beverage, and food service. You could spend days at the fair tasting and discovering the foods that make Spain one of the most exciting global culinary and gastronomic hubs, with a legacy that lays claim to some of the most important figures in the food world. Not only do visitors leave with a bag full of business cards, product brochures and information, but each person carries an entire library of new flavours in their memory.
The venue was divided into a number of different spaces, and our team was particularly interested in the Alimentaria Hub, an area dedicated solely to innovation. The Hub was managed by Reimagine food, a leading ecosystem founded by Marius Robles in 2014. Reimagine food and Alimentaria organized a pitch session, where the 12 food startups selected as the finalists in the Food Factory program presented their work to a large audience.
The FoodTech Accelerator team was lucky to sample a whole range of new foods which made a lasting impression on all of us. Who could forget the taste of Heura, the Spanish “bocados” made of vegetable proteins by Foods4Tomorrow, or bacon made from seaweed by SeamoreFood. There were also startups working on food service and retail such as Cocooking, who apply an innovative approach to the food sharing culture in offices, and Abouit, a comparison shopping platform for consumers who can make purchases while checking the health, environmental and social impact of each product.
Barcelona remains one of the most dynamic cities in the world, and is quickly becoming a vibrant community for foodtech startups to grow and innovate. Stay tuned, we will definitely be going back!